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GRDSN 202: Design Tech IV

Project: Poster / Mailer

Terminology: PDF, Spot Colors, Color Separations, Line Art, Resolution, Anchor Points, Bezier, EPS, Pantone Colors, Service Bureau

Resources: Illustrator: Visual Quickstart, Photoshop: Visual Quickstart

Exercises: Scanning, Color Separation, Overprinting

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

  1. Follow oral instructions and those posted to the web in order to get the comprehensive design completed on time.

    0 1 2 3 4

  2. Scan line art / photographic imagery in correct resolution for 150 lpi halftone screen by...
    a) scanning the client's logo in grayscale with enough resolution to import the logo to a vector based program and creating a template layer to trace over
    b) scanning original rough drawings and converting to vector art using auto trace
    c) scanning line art in grayscale then converting it to a bitmap
    d) importing the logo to a page layout program if provided
    e) purchasing and downloading stock photography in the correct resolution

    0 1 2 3 4

  3. Develop bezier curve illustrations for the design and save in the appropriate format by...
    a) creating smooth curves using a minimum number of anchor points
    b) using bezier curve handles
    c) saving illustration files as an Encapsulated Postcript file (.eps)

    0 1 2 3 4

  4. Use layers to isolate graphic elements in order to manipulate / change specific elements without effecting other elements of the design.

    0 1 2 3 4

  5. Create bleeds to create the illusion that the press printed to the edge of the sheet of paper.

    0 1 2 3 4

  6. Adjust the letter spacing and leading of type in the design . The space between the letters and words should be consistent. The letter and line spacing should enhance the theme of the design.

    0 1 2 3 4

  7. Use spot colors in the design by choosing specific Pantone colors or using CMYK colors.

    0 1 2 3 4

  8. Create a duotone raster image using two Pantone Colors.

    0 1 2 3 4

  9. Overlap vector shapes using knockout and overprint attributes for stroke and fill
    .
    0 1 2 3 4

  10. Convert text to paths / outlines in order to...
    a) change each letter into a separate graphic object
    b) re-shape the letter / font
    c) fill, create gradients, scale, rotate, flip or transform like any non-type object
    d) allow a user to open or print your document without having to load a particular font

    0 1 2 3 4

  11. Find resources to solve any technical problems by using the software help menus, textbooks, online resources and communicating with colleagues.

    0 1 2 3 4

  12. Save files for a service bureau or printer by...
    a) packaging all page layout files, graphics, and fonts
    b) using logical naming conventions
    c) putting files on the server in the appropriate location

    0 1 2 3 4

  13. Create color separations for the design that are correct by printing them out on a laser printer and visually checking color and graphics accuracy.

    0 1 2 3 4 0 1 2 3 4

  14. Use a technique called trapping to create a small area of overlap (called a trap) between two adjoining colors.


    0 1 2 3 4

  15. Maintain a positive attitude when computer issues arise by remaining calm under pressure and in stressful situations.

    0 1 2 3 4

  16. Meet the deadline within stated time parameters by delivering the final comprehensive poster design on time to the client.

    0 1 2 3 4

  17. Meet US postal regulations
    0 1 2 3 4

Suggestions for improvement: