Creative Brief Worksheet: 2007 Grad Show Invitation - VIP backstage Pass

Date: October 2007
Project: 2007 Grad Show Invitation
Designer: Wendy Rutter

1. Project Goal(s )
A. What is the goal of this project?
To design an invitation for the Graphic Design Graduate Show that will be eye appealing and possibily interactive to the person that recieves it so they will not toss it in the trash when they get it.

2. The Audience
A. Identify and describe the primary audience.
The primary audience is going to be Graphic Design Industry professionals and possibly future employers.

B. Are there other audiences and in what order of importance are they?
The other audiences are the Current Graphic Design students, instructors, and friends and family.

C. What languages and/or terminology speaks clearly to these audiences?
The language or termoninology is short, college level english.

3. The Message
A. What is the message you are trying to send to the audience?
The message im trying to send is there is a Graphic Design Graduate Show and if they come to the show they will be treated like a VIP.

B. If you could get one sentence through all the clutter, what would that be?
The show will be exciting, fun, interesting and show each of us individually.

4. Objectives
A. State the main idea you are trying to communicate (objective)?
The main idea is that the show will be interesting and fun and is deifinitely worth coming to.

B. How can you effectively communicate your objective (strategy)?
Through the use of color, emphasis, shape and line.

C. Is your strategy conceptual or compositional?
Conceptual, its a VIP backstage pass

D. What choices of design elements, principals and typography support your strategy?
Color, emphasis, shape, different types.

5. The Medium
A. What are some ways to reach this audience?
Through the postal service

B. How will this piece be delivered to the audience?
It will be delivered using snail mail through the postal service.

C. Imagine how they would interact with this piece?
Read the heading, decide to look more closely and decide to go to the show.

6. The Deadline
A. When must the message get to the audience for maximum effect?
Atleast two weeks before the opening night.

B. When must the finished design be delivered?
May 25 , 2007

7. Budget
A. What is the budget for this project?
$600
B. Has this budget been approved? By Whom?
Yes. Project Manager: John Smith
C. What quantities do you need to produce?
About 1000 invitations

8. The Responsible Parties
A. Who needs to be involved in the process?
The designer, client
Project Manager: John Smith
Client: Graphic Design Club Advisory Board

B. Who needs to sign off on final execution?
Project Manager: John Smith
Client: Graphic Design Club Advisory Board