Creative Brief Worksheet: Graduate invite

Date:9/19/06
Project:Graduate Invite
Designer:courtney stewart

1. Project Goal(s )
A. What is the goal of this project?
To create an invitation that catches the readers eye and keeps them interested long enough so not to be thrown in the trash.

2. The Audience
A. Identify and describe the primary audience.
Professional designers and future employers
B. Are there other audiences and in what order of importance are they?
Maybe future clients
C. What languages and/or terminology speaks clearly to these audiences?
Terminology that is relavent to the Industry.

3. The Message
A. What is the message you are trying to send to the audience?
Come and check out the new designers
B. If you could get one sentence through all the clutter, what would that be?
Come check out the grad show, you won't be dissapointed

4. Objectives
A. State the main idea you are trying to communicate (objective)?There is a graphic design portfolio show and they are good designers
B. How can you effectively communicate your objective (strategy)? Through the use of the invitation itself, the signage designed by students, and the work on display.
C. Is your strategy conceptual or compositional?Conceptual
D. What choices of design elements, principals and typography support your strategy? Heirarchy, spacial depth, color

5. The Medium
A. What are some ways to reach this audience?email, word of mouth
B. How will this piece be delivered to the audience? Email and mail
C. Imagine how they would interact with this piece? Hopefully very interactively

6. The Deadline
A. When must the message get to the audience for maximum effect? two weeks prior
B. When must the finished design be delivered?before the grad show

7. Budget
A. What is the budget for this project? not sure
B. Has this budget been approved? By Whom?
C. What quantities do you need to produce?1,000

8. The Responsible Parties
A. Who needs to be involved in the process? The client and art director
B. Who needs to sign off on final execution? the client

Link to style board