Creative Brief Worksheet: Invitation

Date: 09/23/06
Project:
Designer: Whitney Weisgerber

1. Project Goal(s )
A. What is the goal of this project? To create an invitation that will be sent out to Local Graphic Design Professionals to convince them to come to the Graphic Design Graduate show. ( & not end up in the garbage)

2. The Audience
A. Identify and describe the primary audience. Graphic Design Professionals
B. Are there other audiences and in what order of importance are they? Family & Friends are Secondary Audience
C. What languages and/or terminology speaks clearly to these audiences? Technical/Design Terms, Play on words, Puns, Advertising terminology.

3. The Message
A. What is the message you are trying to send to the audience? That the Graduates of the SFCC Graphic Design Program are professional, creative, intelligent, & talented designers that would be a valuable asset to any design firm.
B. If you could get one sentence through all the clutter, what would that be? come see what we have to offer.

4. Objectives
A. State the main idea you are trying to communicate (objective)? Create a two color invitation for the SFCC Graduate show that will get Design Professionals to attend the show.
B. How can you effectively communicate your objective (strategy)? Use a creative concept, humor, good design, & other techniques to impress invitation recipients.
C. Is your strategy conceptual or compositional? both
D. What choices of design elements, principals and typography support your strategy? undecided

5. The Medium
A. What are some ways to reach this audience? Use something unusual, out of the ordinary, humor
B. How will this piece be delivered to the audience? by mail
C. Imagine how they would interact with this piece? feel texture, flip, pull open,etc.

6. The Deadline
A. When must the message get to the audience for maximum effect?
B. When must the finished design be delivered?

7. Budget
A. What is the budget for this project?
B. Has this budget been approved? By Whom?
C. What quantities do you need to produce? about 1000

8. The Responsible Parties
A. Who needs to be involved in the process? Graphic Design class/club/teachers
B. Who needs to sign off on final execution? Graphic Design club

Link to style board