GRDSN 203: Design Projects IV

Project : Advertising Campaign

Client Info

2002 Student Examples
2003 Student Examples

Project Dates:
Assigned: October 28th
Roughs Due: November 18th
Final Project Due: December 6th

Terminology: Unique Selling Point (USP), Unique Selling Advantage (USA), Claim
Resources: Graphic Design Solutions, Chp. 11
Exercises: Billing

Instructions: Select a score for each outcome below based on the following scale:

0= Failed to meet any expectations.
1= Applied minimal effort.
2= Performed to a level required.		 3= Applied extra effort to meet expectations.
4= Exceeded all expectations.

Performance Objectives: (Things you will be able to learn...) and Criteria (This is how well it has to be done...)

  1. Meet deadline by delivering the roughs and final comprehensives for the black and white newspaper ad, full color magazine ad and billboard on the stated date

    0 1 2 3 4
  2. Respect the client's point of view by speaking in a polite manner and asking questions when it is appropriate

    0 1 2 3 4

  3. Attend and participate in all meetings set by the client by showing up on time and attending all meetings held by the client

    0 1 2 3 4
  4. Pay absolute attention to detail by...
    1. checking letter spacing
    2. checking spelling and grammar
    3. checking punctuation

    0 1 2 3 4

  5. Follow instructions on the web, via email and orally

    0 1 2 3 4
  6. Produce visual elements that are appropriate / effective in representing the client / product / services that... 
    1. represent the company, service or product in a 
      positive way
    2. communicate the mood, spirit and/or theme of the company and product
    3. do not offend people

    0 1 2 3 4

  7. Craft each visual element with an attention to detail by doing the following... 
    1. Mount the final comps on 16" x 20" black matt board with a 2" border
    2. attach your business card to the back\
    3. link your ad campaign to the roster page provided

    0 1 2 3 4

  8. Act, speak and ask questions in a professional manner by...
    1. looking as if you are prepared to work, 
    2. speaking politely and respectfully of others and the work at hand
    3. asking appropriate questions
    4. having a positive attitude
    5. having a sense of humor

    0 1 2 3 4

  9. Include all copy, logo and graphic requirements supplied by the client by...
    1. incorporating these files into the final comprehensive ads
    2. writing creative headlines
    3. writing supportive copy (Minimum of 5 paragraphs)

    0 1 2 3 4

  10. Send PDF of final digital comprehensives via email and deliver final digital files to the client by placing the files on the server and in the correct folder

    0 1 2 3 4
  11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new

    0 1 2 3 4

Suggestions for improvement:



10/22/06