Client Info:

World Wildlife Federation: Anti-Global Warming Campaign

http://www.worldwildlife.org/globalwarming/

Creative Brief

The impact of climate change is a heated issue, sparking controversy in political and scientific arenas. Most agree, however, that humans are largely responsible for generating the conditions that are driving the problem.

Create an educational campaign to raise public awareness of the problem of global warming and the contribution of our daily lifestyle and activities to this phenomenon. The aim of the campaign is to provoke people to think about the issue and how their individual consumer choices and energy consumption play into the equation.

Your campaign may address the broader topic of global warming or highlight a specific factor – but any facts contained in your entry must come from a verifiable source (you must quote the sources of your information in your project description).

The campaign will be judged on the strength and clarity of the message contained in the design and how effectively the campaign on the whole communicates this message.