GRDSN 203: Design Projects IV
Project: Package Design
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Respect the client's point of view and the photographer's by speaking in a polite manner and asking questions when it is appropriate
0 1 2 3 4
2. Attend and participate in all meetings...
- set by the client by showing up on time and attending all meetings held by the client
- set by the photographer
0 1 2 3 4
3. Pay absolute attention to detail by...
- checking letter spacing
- checking spelling and grammar
- checking punctuation
0 1 2 3 4
4. Follow oral and written communication by..
- attending all meetings,
- reading over the materials handed out
- by checking your email
- delivering the $15 print card to your instructor by the stated date
0 1 2 3 4
5. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work,
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
0 1 2 3 4
6.Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
- represent the company, service or product in a positive way
- communicate the mood, spirit and/or theme of the company and product
- do not offend people
0 1 2 3 4
7. Submit a styleboard for each of your rough designs that...
- show thinking as it relates to the design principles
- state the objective and your creative strategy
- clearly shows an industry example
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
- is linked to the roster page with your rough design
Examples 1 | 2 | 3
0 1 2 3 4
8. Deliver package design files to the appropriate destination by placing the files on the server and in the correct folder
0 1 2 3 4
9. Craft each visual element with an attention to detail by...
- kerning type and setting the leading
- crafting bezier curves accurately
- not distorting imagery in the final comprehensive package design
- using a "sharp" xacto knife to trim and cut out design
- link project up to roster page and display a photograph of your package design 374ppi x 468ppi
- hand in a final color 8"x10" print from R&R color
0 1 2 3 4
10. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
11. Meet stated quality expectations in projects, activities and information/copy requirements by including all copy, logo and other elements supplied by the client on the comprehensive package design
0 1 2 3 4
12. Create a functional, attractive, legible package design that takes recycling and wastefulness into consideration by using materials that can be recycled or use less material than other competitive designs
0 1 2 3 4
13. Meet deadlines by delivering the roughs and final comprehensive package design and photograph on the stated date
0 1 2 3 4
Suggestions for improvement: