GRDSN 203: Design Projects IV

Project: Package Design

Instructions: Select a score for each outcome below based on the following scale:

0= Failed to meet any expectations. 1= Applied minimal effort. 2= Performed to a level required.

3= Applied extra effort to meet expectations. 4= Exceeded all expectations.

Performance Objectives: (Things you will be able to learn...)
and Criteria (This is how well it has to be done...)

1. Respect the client's point of view and the photographer's by speaking in a polite manner and asking questions when it is appropriate
   
   0 1 2 3 4
   
   
   
2. Attend and participate in all meetings...
   1. set by the client by showing up on time and attending all meetings held by the client
   2. set by the photograph
      
   0 1 2 3 4
   
3. Pay absolute attention to detail by...
   1. checking letter spacing
   2. checking spelling and grammar
   3. checking punctuation
      
   0 1 2 3 4
   
4. Follow oral and written communication by..
   1. attending all meetings,
   2. reading over the materials handed out
   3. by checking your email
5. delivering the $15 print card to your instructor by the stated date
   
   0 1 2 3 4
   
   
6. Act, speak and ask questions in a professional manner by...
   1. looking as if you are prepared to work,
   2. speaking politely and respectfully of others and the work at hand
   3. asking appropriate questions
   4. having a positive attitude
   5. having a sense of humor

   0 1 2 3 4

7. Produce visual elements that are appropriate and effective in representing the client / product / service by choosing graphics that...
   1. represent the company, service or product in a
      positive way
   2. communicate the mood, spirit and/or theme of the company and product
   3. do not offend people

   0 1 2 3 4

8. Submit a styleboard for each of your rough designs that...
   1. show thinking as it relates to the design principles
   2. state the objective and your creative strategy
   3. clearly shows an industry example
   4. clearly shows creative usage of typography
   5. clearly shows usage of a minimum of 3 design elements
      (ie: color, line, shape, texture, value, spatial depth)
   6. is linked to the roster page with your rough design
      Examples 1 | 2 | 3
      
      
9. Deliver package design files to the appropriate destination by placing the files on the server and in the correct folder
   
   0 1 2 3 4
   
   
10. Craft each visual element with an attention to detail by...
    1. kerning type and setting the leading
    2. crafting bezier curves accurately
    3. not distorting imagery in the final comprehensive package design
    4. using a "sharp" xacto knife to trim and cut out design
    5. link project up to roster page and display a photograph of your package design 374ppi x 468ppi
    6. hand in a final color 8"x10" print from R&R color

    0 1 2 3 4

11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
    
    0 1 2 3 4
    

12. Meet stated quality expectations in projects, activities and information/copy requirements by including all copy, logo and other elements supplied by the client on the comprehensive package design
    
    0 1 2 3 4

13. Create a functional, attractive, legible package design that takes recycling and wastefulness into consideration by using materials that can be recycled or use less material than other competitive designs
    
    0 1 2 3 4

14. Meet deadlines by delivering the roughs and final comprehensive package design and photograph on the stated date
    
    0 1 2 3 4

09/28/06