Design Process

When creating thumbnail sketches use the following

Techniques for Creative Thinking...

  1. Write a listing of “visuals” associated with the product or service

  2. Write a listing of “words” which describe the feeling of the product or service

  3. Change the focal point

  4. Try Symmetry vs. Asymmetry

  5. Try taking one good idea and doing several variations on it

  6. Try visual analogies

  7. Try using a “what if”

  8. Try using “type” as the main graphic element

  9. Reverse a visual or color of an image

  10. Use an unusual visual or a visual unrelated to the product/service

  11. Bring 2 different things, images, or objects together to make a new one

  12. Change the scale of things.

  13. Emphasize the size of something or compare the size to make a point
  14. Used a strange point of view. An unusual or unexpected angle.

  15. Compare things. (Man to a mouse, Luck of another)

  16. Borrow from language

  17. Look to nature (use shapes, feelings, textures, etc.)

 

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Last Updated: 03/23/00