GRDSN 211: Design Process V
Project: Invitation
Terminology: Thinking Creatively Exercises by Robin Landa
Resources: Graphic Design Solutions by Robin Landa, Thinking Creatively by Robin Landa
Exercises:
Questions to the Client
Research Exercise
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research the target audience, demographics, and budget by...
a) asking the client specific questions during meetings
b) submitting a creative brief
0 1 2 3 4
2. Research and collect examples of...
- well designed invitations or advertisements
- professional designs that clearly show the graphic design principles in action
- research color, line, shape, texture, value and typography
0 1 2 3 4
3. Create a design that expresses the mood, personality, spirit and / or theme of the event through creative concept, imagery, and typography.
0 1 2 3 4
4.Create a design that either...
- invites interactivity (ie: is not immediately thrown in the trash).
- makes the receiver of the invite "think"
- makes the person laugh
- shows "intelligence" in the creative approach
- shows artistic, graphical, or typographical control in the design through the use of materials and design elements
- shows "wit" (ie: good sense; the ability to make clever remarks in a sharp, amusing way.)
0 1 2 3 4
5. Submit a style board for each of your rough designs that...
- show thinking as it relates to the design principles
- state the objective and your creative strategy
- clearly shows an industry example
- clearly shows creative usage of typography
- clearly shows usage of a minimum of 3 design elements (i.e: color, line, shape, texture, value, spatial depth)
- is linked to the roster page with your rough design
0 1 2 3 4
6. Create a concept for the invitation that is the foundation of the advertising message; it answers the question, "What's in it for me?" and promotes the benefit through the creative solution or headline.
0 1 2 3 4
7. Communicate concept / composition using thumbnail sketches that ...
- Are fast and not detailed
- Uses ideation techniques such as the "Creative Techniques Listing" or the "Thinking Creatively" text
- Allows yourself to brainstorm and record every whim, even the bad, dumb, overused,
inappropriate or impractical ideas in order to get to a unique idea - Drawn in proportion to the dimensions of the finished piece
- Conveys an entirely separate or different creative concept
- Shows emphasis, balance, rhythm, unity
- Shows use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground
- Conveys composition, sizing and position
- Exhibits flexible visual thinking
- Shows the relationship between graphic elements
- Shows general shapes of graphic elements
- indicates various design approaches. Ex: Graphic, Illustrative, Photographic or Typographic
0 1 2 3 4
8. Develop creative design solutions that demonstrate effective use of the formal elements of design
by incorporating the following into your rough designs...
- line
- shape
- color
- value
- texture
0 1 2 3 4
9. Indicate the hierarchy of elements by...
- Determining the relative importance of every section of the client's text
- You will have chosen a method of emphasis using size, boldness, italics, font choice, spacing, alignment, kerning, etc.
- You will have indicated the visual weight of elements by careful rendering or varying the stroke weight of lines.
0 1 2 3 4
10. Devise and apply grid systems to visually organize and communicate information by using graph paper, software rulers, column guides, and margins
0 1 2 3 4
11. Identify and utilize the principles of design...
- balance
- emphasis
- rhythm
- unity
0 1 2 3 4
12. Create the illusion of depth by...
- overlapping imagery
- varying the size of shape, type or imagery
- using color to have elements recede or come to the foreground
0 1 2 3 4
13. Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
- Work off of one of the previous thumbnail sketches
- Are drawn in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Create each rough as an entirely different creative concept
- Are computer generated
0 1 2 3 4
14. Incorporate original or copyright free illustrative / photographic imagery by..
- using image manipulation or illustrative software to create original artwork
- researching copyright free photographic imagery
- researching copyright free illustrative imagery
0 1 2 3 4
15. Assess your work and make appropriate revisions by...
- gaining peer feedback at the rough stage
- gaining peer feedback at the digital comp stage
0 1 2 3 4
Suggestions for improvement: