GRDSN 212: Design Technology V

Project: Corporate Identity/Branding

Terminology: bezier objects, pathfinder, service provider, trapping

Exercises:

Trapping,

Text formatting

Resources: 
Illustrator 10: Visual Quickstart
Adobe.com: http://www.adobe.com:80/products/tips/illustrator.html

Instructions: Select a score for each outcome below based on the following scale..

0= No exposure, experience or knowledge in this area. Cannot perform any part of the task at a level sufficient for participation.
1= Can do most parts of the task. Demonstrates partial understanding of the competency. Need instruction and/or supervision.
 2= Can complete the task with limited supervision. Demonstrates a very good understanding of the competency.
3= Demonstrates excellent understanding of the competency. Can work independently without supervision.
4= Can teach the competency / skill to others.

Performance Objectives: (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)

  1. Follow oral and written instructions by attending all meetings and reading handouts provided

    0 1 2 3 4

  2. Pay attention to detail by...
    1. kerning text
    2. setting leading
    3. checking word spacing

    0 1 2 3 4
     
  3. Create bezier objects that...
    1. use a minimum amount of anchor points
  4. have smooth curves

    0 1 2 3 4
  5. Use Pathfinder to combine, divide, merge and crop graphics that aid in production and design of the logo

    0 1 2 3 4
  6. Use style sheets for leading, alignment and paragraph spacing on the Graphic Standards Guide, in order to speed up production when edited in the future

    0 1 2 3 4
  7. Create color separations for the stationery package that are correct by printing them out on a laser printer and visually checking color and graphics accuracy 

    0 1 2 3 4
  8. Save all appropriate corporate identity files for a service provider by using the "save for service provider" utility or "flight check".


    0 1 2 3 4
  9. Develop raster and/or vector files that are not distorted, curves are smooth and are in the correct resolution

    0 1 2 3 4
  10. Use layers effectively in order to isolate specific parts of an image

    0 1 2 3 4
  11. Scan, place and trace original lineart imagery developed from drawings / rough sketches

    0 1 2 3 4
  12. If necessary, trap ink colors by setting the thickness, height/width, tint reduction and other options using the Pathfinder Trap dialog box

    0 1 2 3 4
  13. Create a graphic standards guide that has color guidelines and indicates variations on... 
    1. the Trademark 
    2. Single Line Signature and 
    3. Stacked Signature
    Ex: Belmont University
    Gettysburg College

    0 1 2 3 4
  14. Find resources to solve technical problems by using the help menus, text books and communicating to other colleagues

    0 1 2 3 4
  15. Maintain a positive attitude when computer problems arise by staying calm, and viewing technical problems as an opportunity to learn something new

    0 1 2 3 4
  16. Complete tasks within stated time parameters by turning in the final comprehensive design, color separations and print report in on time

    0 1 2 3 4

Suggestions for improvement:



12/11/06