GRDSN 213: Design Project V
Project: Brochure
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Meet deadline by delivering the roughs and final project on the stated date
a) asking the client specific questions during meetings
b) submitting a creative brief
0 1 2 3 4
2. Respect client's point of view by using appropriate language, speaking politely and asking questions when it is appropriate
0 1 2 3 4
3. Attend and participate in all client meetings by showing up on time and being prepared for work
0
1
2
3
4
4.Pay absolute attention to detail by...
-
checking letter spacing
-
checking spelling and grammar
-
checking punctuation
0 1 2 3 4
5. Follow oral and written communication by attending all meetings and checking email
0 1 2 3 4
6. Act, speak and ask questions in a professional manner by...
-
looking as if you are prepared to work
-
speaking politely and respectfully of others and the work at hand
-
asking appropriate questions
-
having a positive attitude
-
having a sense of humor
0 1 2 3 4
7. Produce visual elements in the brochure that...
-
Represent the company, service or product in a positive way
-
Contain logo and layout that has a unique mood and personality
-
Present a clear information hierarchy
-
Demonstrate creative ways to combine type, color and imagery.
-
Present a logical flow of information from panel to panel
0 1 2 3 4
8. Deliver brochure files to the appropriate destination by placing the files on the server and in the correct folder
0 1 2 3 4
9. Craft each visual element in the brochure with an attention to detail by...
-
kerning type and setting the leading
-
crafting bezier curves accurately
-
not distorting imagery in the final piece
0 1 2 3 4
10. Incorporate all client information provided including all copy, logo and other elements supplied by the client
0 1 2 3 4
11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
Suggestions for improvement: