GRDSN 213: Design Projects V
Project: Magazine
Terminology: Nameplate, Two Page Spread
Before and After: www.pagelab.com
Exercises: Research Magazine Design
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Meet deadline by delivering the roughs and final project on the stated date
0 1 2 3 4
2. Respect client's point of view by using appropriate language, speaking politely and asking questions when it is appropriate
0 1 2 3 4
3. Attend and participate in all client meetings by showing up on time and being prepared for work
0 1 2 3 4
4.Pay absolute attention to detail by...
- checking letter spacing
- checking spelling and grammar
- checking punctuation
0 1 2 3 4
5. Follow oral and written communication by attending all meetings and checking email
0 1 2 3 4
6. Act, speak and ask questions in a professional manner by...
- looking as if you are prepared to work
- speaking politely and respectfully of others and the work at hand
- asking appropriate questions
- having a positive attitude
- having a sense of humor
0 1 2 3 4
7. Produce visual elements in the brochure that...
- Represent the company, service or product in a positive way
- Do not offend people
- Contain logo and layout that has a unique mood and personality
- Present a clear information hierarchy
- Demonstrate creative ways to combine type, color and imagery.
0 1 2 3 4
8. Deliver magazine files to the appropriate destination by placing the files on the server and in the correct folder
0 1 2 3 4
9. Craft each visual element in the brochure with an attention to detail by...
- kerning type and setting the leading
- crafting bezier curves accurately
- not distorting imagery in the final piece
0 1 2 3 4
10. Incorporate all client information provided including all copy, logo and other elements supplied by the client
0 1 2 3 4
11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0 1 2 3 4
12. Produce a magazine that functions correctly by making sure that all of the links work, graphic files show up and imagery is not distorted
0 1 2 3 4
Suggestions for improvement: