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Graphic Standards Guide |
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About the Logo
The foundation of an organization's visual identity is a symbol or logotype. It is
more than mere decoration, it is a carefully defined and developed
representation of the spirit of the organization. Logotype is the term used for a logo that is based on an organization's full name.
Health 10's primary visual identifier is a logotype that combines its
name and a symbol. Combining the unique name, with its unique and impressionable symbol, the logotype is the primary tool for communicating a strong
visual identity for the company. The primary lettering is set in Avant Garde Gothic Standard, a modern-looking typeface that conveys both a respect for tradition and an
enthusiasm for the future.
A visual identity system can only be effective if the organization maintains the system's integrity. By consistently applying the visual identity guidelines to virtually everything that identifies Health 10, stationery, signage, advertising, promotional materials, publications, we can ensure that the logotype unifies all of Health 10's endeavors in a way that is unique and recognizable to its customers. Graphically, the circle of people is meant to convey Health 10's relationship with the community around them and is also a dynamic part of this logo. |
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