Graphic Standards Guide
   
Typography


Avant Garde Gothic Standard has been selected as the official typeface for Health 10's visual identity program. It was chosen beacuse it replicates the circular shape of the symbol. A san-serif typeface with a highly legible, modern style. Its modern, clean appearance complements the people symbols simplicity.

A publication may be typeset completely in Avant Garde Gothic Standard, or combined with a serif font that compliments it. Titles should be set in either Avant Garde Gothic Standard bold. Text should be set in Avant Garde Gothic Standard regular. Other type styles such as italic, light or extra bold may also be used.