standards graphic standards guide
Scaling And Measurements
The minimum size for the logo should be:
Spacing
The logo should never have any text touching the logo. There should always
have the width of the "b" in the logo of space around it.
Backgrounds
The Base Camp logo may be printed on any solid color, illustrative or photographic background as long as the background does not show through the logo. When placed against a dark background, The Base Camp logo should be reversed out (white).
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Color
The colors in the logo can be set to minimum of 25% of the original colors.
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25% color |
50% color |
75% color |
100% color |
Fonts
Arial should be used with the logo for both print and web.
What Not To Do
The Base Camp logo should not be stretched (below-left) tall or wide. Stretching will distort the logo and make it visually unpleasing. The symbol of the logo should not be filled with color (below-middle). The symbol will not be reconizeable as Base Camp's logo.
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