The logo colors shall remain the same for all company usage; on product, web, print, motion graphics, advertising, letterhead, business cards etc. Do not tint or otherwise distort approved colors. Notice that in the logo the words "BaseCamp" is green and "limited" is brown. Please use color guide below when referencing logo color.
Approved Colors - Web
Green
#59863c
R:204 G:201 B:126Brown
#598528
R:89 G:133 B:40
Approved Colors - Print
Green
Pantone: DS 297 - 1 C
CMYK: 50-0-100-40
Brown
Pantone: DS 312 - 4 U
CMYK 8-2-54-15
The logo will only appear in black and white as shown here.
Do not invert colors this will render the logo unreadable.
For Use On Basecamp Products
Do not change the logo colors regardless of the product color on which the logo will appear. Below are some examples of how the logo will appear on some of Base Camp's more popular product colors:
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