|Glossary|

 

Element

When used in graphic design we refer to elements of design.
Elements of design include line, shape, color, typography, texture, etc.

Pantone

The pantone color matching system works within existing color systems such as the CMYK system. This creates colors that can be used for printed material.

CMYK

C=Cyan M=Magenta Y=Yellow K=Key

The precise mixing of these colors make other colors

RGB

R=Red G=Green B=Blue

Hexadecimal

Anumerical system used to specify colors on web pages; there is just the # symbol, not a separate symbol for "hexadecimal".The combiation of these colors in various ways reproduce other colors.

Drop Shadow

A visual effect consisting of consisting in drawing what looks like the shadow of an object,giving the impression that the object is raised above the objects behind it.

Logo

A shortened version of logotype, popularly (and incorrectly) used to refer
to trademarks.

Logotype

A unique typeface used to symbolize the name of a brand. Also known
as a wordmark.

Negative Space/"Blocking out "

The space around and between the subjects of an image

Typeface

The design of a set of characters, such as Helvetica or Times Roman;
frequently referred to as a "font." However, the typeface is the unified
design of the individual characters and the font is the variation of the
typeface, such as italic, bold, or no variation (regular or none).

Typography

They are a technique of setting written subject mater in type using a combination of typefaces, size, line length, and spacing of type.

White space

Also referred to as negative space, it is the blank or white area within the graphic that proides closure and dimension.