When used in graphic design we refer
to elements of design.
Elements of design include line, shape, color, typography, texture, etc.
The pantone color matching
system works within existing color systems such as the
CMYK system. This creates colors that can be used for
C=Cyan M=Magenta Y=Yellow
The precise mixing of
these colors make other colors
R=Red G=Green B=Blue
system used to specify colors on web pages; there is
just the # symbol, not a separate symbol for "hexadecimal".The
combiation of these colors in various ways reproduce
A visual effect consisting
of consisting in drawing what looks like the shadow of
an object,giving the impression that the object is raised
above the objects behind it.
A shortened version of
logotype, popularly (and incorrectly) used to refer
A unique typeface used
to symbolize the name of a brand. Also known
as a wordmark.
The space around and
between the subjects of an image
The design of a set of
characters, such as Helvetica or Times Roman;
frequently referred to as a "font." However,
the typeface is the unified
design of the individual characters and the font is the
variation of the
typeface, such as italic, bold, or no variation (regular
They are a technique
of setting written subject mater in type using a combination
of typefaces, size, line length, and spacing of type.
Also referred to as negative
space, it is the blank or white area within the graphic that
proides closure and dimension.