Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
Research the target audience, demographics, and budget by...
a) asking the client specific questions during meetings
b) submiting a creative brief
0
1
2
3
4
Research and collect urls of other ezine designs to...
clarify design conclusions in navigation techniques
clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action
0
1
2
3
4
Create an ezine that expresses the mood, personality, spirit an=d / or theme of the tours and company through the creative concept, imagery, interactivity and typography
0
1
2
3
4
Submit a styleboard for each of your rough designs that...
a) show thinking as it relates to the design principles
b) state the objective and your creative strategy
c) clearly shows an industry example
d) clearly shows creative usage of typography
e) clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
f) is linked to the roster page with your rough design
Develop a hierarchy / flow chart by sketching out the site structure (navigation links)
0
1
2
3
4
Communicate concept / composition using thumbnail sketches that ...
Are fast and un-detailed
Are drawn in proportion to the dimensions of the browser window
Convey entirely different creative concepts
Show emphasis, balance, rhythm, unity
Convey composition, sizing and position
Show that you can have more than one good idea
Show the relationship between graphic elements
Show general shapes of graphic elements
0
1
2
3
4
Submit a styleboard for each of your rough designs that...
a) show thinking as it relates to the design principles
b) state the objective and your creative strategy
c) clearly shows an industry example
d) clearly shows creative usage of typography
e) clearly shows usage of a minimum of 3 design elements
(ie: color, line, shape, texture, value, spatial depth)
f) is linked to the roster page with your rough design
0
1
2
3
4
Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the roughs of the ezine
0
1
2
3
4
Devise and apply grid systems by using graph paper, ruler and column guides
0
1
2
3
4
Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
Work off of one of the previous thumbnail sketches
Are in proportion or actual size using copies of a browser window screen capture
Convey type choice
Convey type size, spacing and leading
Indicate usage of color
Convey photographic or illustrative imagery
Create each rough as an entirely different creative concept
Are hand drawn using pencil, felt tip or colored pencil
0
1
2
3
4
Incorporate original or copyright free illustrative / photographic imagery by...
using image manipulation or illustrative software to create original artwork
researching copyright free photographic imagery
researching copyright free illustrative imagery
0
1
2
3
4
Be productive and use studio (class) time effectively by...
showing up to all class meetings
determining when the project is due
using a calendar to set specific goals
use time wisely to get the job done
bringing research and other necessary materials with you to class
