GRDSN 215: Web Process V
Product/Service Web Site
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research and collect examples of contemporary industry work to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action.
0 1 2 3 4
2. Create an product sitethat expresses the personality or spirit of the company through the creative concept, imagery, interactivity and typography.
0 1 2 3 4
3. Develop site map/ flow chart showing the hierarchy of each page on the site.
0 1 2 3 4
4. Produce visual elements that are appropriate / effective in representing the client / product / service that.
- represent the company, service or product in a positive way.
- communicates the mood, spirit and/or theme of the online annual report.
- does not offend people.
0 1 2 3 4
5. Communicate concept / composition using thumbnail sketches that ...
- Are fast and un-detailed.
- Draw in proportion to the dimensions of the finished piece.
- Convey an entirely separate or different creative concepts.
- Show emphasis, balance, rhythm, unity.
- Show use of Gestalt principles: similarity, proximity, continuation, closure, figure/ground.
- Convey composition, sizing and position.
- Exhibit flexible, tenacious visual thinking.
- Show the relationship between graphic elements.
- Show general shapes of graphic elements.
0 1 2 3 4
6. Develop creative design solutions that demonstrate effective use of the elements and principles of design by incorporating it into the comprehensive product site.
0 1 2 3 4
7. Devise and apply grid systems by using graph paper, ruler and column guides
0 1 2 3 4
8. Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
- Work off of one of the previous thumbnail sketches.
- Are in proportion or actual size.
- Convey type choice.
- Convey type size, spacing and leading.
- Indicate usage of color.
- Convey photographic or illustrative imagery.
- Create each rough is an entirely different creative concept.
0 1 2 3 4
9. Develop illustrative or photographic images to incorporate by using image manipulation or illustrative software.
0 1 2 3 4
Suggestions for improvement: