This logo is designed to emphasize
Basecamp's commitment to creating quality equipment and apparel
for the outdoors enthusiast. The logo features an iconic mountain
type theme, yet the custom created font styling breathes a technical
and exacting motif into the logo. Also the word "limited"
is down played purposefully in order to highlight "Basecamp"
as a wordmark. Now notice the colors; earth tones that will
appeal to our customer base and still have an up to date feel.