| About the logo |
As we move forward,
that we maintain a consistent
look in order to create a cohesive and easily recognizable brand
identity for all of the Base Camps’ endeavors. This consistency
translate into stronger marketplace recognition and enhance our
ability to achieve market leadership — which, in turn, will
to build credibility and confidence among our target audiences.
Any departure from the correct usage of our
newly developed identity
will ultimately degrade the strength of the Base Camp Limited brand.
Therefore, it is important for each of us to do our part to preserve
integrity of the log through all of its various applications.
| How to use this guide |
This comprehensive graphic standards guide
has been created to help
all users of the Base Camp logo, as well as all external organizations
are approved users of the logotypes, to present a consistent image.
guide includes examples of how to correctly use the logo in all forms
Feel free to browse through each link to
find the information you need
in order to use the logo appropriatley in your communication.
If you have any questions
please refer to the glossary or contact