| About the logo |

As we move forward, it’s important that we maintain a consistent
look in order to create a cohesive and easily recognizable brand
identity for all of the Base Camps’ endeavors. This consistency will
translate into stronger marketplace recognition and enhance our
ability to achieve market leadership — which, in turn, will help
to build credibility and confidence among our target audiences.

Any departure from the correct usage of our newly developed identity
will ultimately degrade the strength of the Base Camp Limited brand.
Therefore, it is important for each of us to do our part to preserve the
integrity of the log through all of its various applications.

 

| How to use this guide |

This comprehensive graphic standards guide has been created to help
all users of the Base Camp logo, as well as all external organizations that
are approved users of the logotypes, to present a consistent image. This
guide includes examples of how to correctly use the logo in all forms
of communication.

Feel free to browse through each link to find the information you need
in order to use the logo appropriatley in your communication.

If you have any questions please refer to the glossary or contact page.