Performance Objectives: (Things you will be able to learn...)
and Criteria: (This is how well it has to be done...)
0= No exposure, experience or knowledge in this area. Cannot perform any part of the task at a level sufficient for participation. 1= Can do most parts of the task. Demonstrates partial understanding of the competency. Need instruction and/or supervision.
2= Can complete the task with limited supervision. Demonstrates a very good understanding of the competency. 3= Demonstrates excellent understanding of the competency. Can work independently without supervision. 4= Can teach the competency / skill to others.
Respect client's point of view by using appropriate language, speaking politely and asking questions when it is appropriate
0
1
2
3
4
Attend and participate in all client meetings by showing up on time and being prepared for work
0
1
2
3
4
Pay absolute attention to detail to text and graphics created by...
a) checking letter spacing
b) checking spelling and grammar
c) checking punctuation
0
1
2
3
4
Act, speak and ask questions in a professional manner by...
a) looking as if you are prepared to work,
b) speaking politely and respectfully of others and the work at hand
c) asking appropriate questions
d) having a positive attitude
e) having a sense of humor
0
1
2
3
4
Produce visual elements in the online annual report that are appropriate / effective in representing the client /product / service by choosing graphics that...
a) represent the company, service or product in a
positive way
b) communicates the mood, spirit and/or theme of the company and product
c) does not offend people
0
1
2
3
4
Deliver online annual report files to the appropriate destination by placing the files on the server and in the correct folder
0
1
2
3
4
Craft each visual element in the online annual report with an attention to detail by...
a) kerning type and setting the leading
b) crafting bezier curves accurately
c) not distorting imagery in the final comprehensive online annual report
0
1
2
3
4
Incorporate all client information provided including all copy, logo and other elements supplied by the client in the online annual report
0
1
2
3
4
Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new
0
1
2
3
4
Produce a online annual report that functions correctly by making sure that all of the links work, graphic files show up and imagery is not distorted
0
1
2
3
4
Meet deadline by...
a) delivering the roughs and final comprehensive online annual report on the stated date
b) stating the client objectives and your creative strategy using the template page provided
b) uploading files to the student webs area for review
c) placing all digital files for archiving purposes onto the student server
0
1
2
3
4
Meet cost and usability needs of the client by designing within the limits of the client's budget and making sure corporate identity design is practical for everyday use
0
1
2
3
4
Present the work in a professional manner...
- Address the goals of the project
- State your concepts
- Support your usage design elements or interactivity
0
1
2
3
4
