GRDSN 221: Design Process VI
Project: Greeting card
Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)
Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.
1. Research the target audience, demographics, and budget by...
a) asking the client specific questions during meetings
b) submitting a creative brief
0 1 2 3 4
2.Research and collect examples of contemporary brochures to clarify conclusions in design thinking by choosing examples that clearly show the graphic design principles in action
0 1 2 3 4
3. Create a brochure that expresses the personality or spirit of the editorial content through the creative concept, imagery, materials used and typographic composition
0 1 2 3 4
4.Produce visual elements that:
- visually communicate the mood, spirit and/or message
- are clearly understood by the target audience
0 1 2 3 4
5. Communicate concept / composition using thumbnail sketches that ...
- are fast and un-detailed
- are drawn in proportion to the dimensions of the finished piece
- convey an entirely separate or different creative concept
- show emphasis, balance, rhythm, unity show use of gestalt principles: similarity, proximity, continuation, closure, figure/ground
- convey composition, sizing and position
- demonstrate the ability to create more than one good concept
- show the relationship between graphic elements
- show general shapes of graphic elements
0 1 2 3 4
6. Develop creative design solutions that demonstrate effective use of the elements and principles of design.
0 1 2 3 4
7. Assess your work and make appropriate revisions by getting feedback through the client, art director and other colleagues
0 1 2 3 4
8. Communicate refined concept, detailed composition and typographic formatting using tight roughs that...
- Work off of one of the previous thumbnail sketches
- Drawn in proportion or actual size
- Convey type choice
- Convey type size, spacing and leading
- Indicate usage of color
- Convey photographic or illustrative imagery
- Create each rough an entirely different creative concept
- Develop illustrative or photographic images to incorporate through rough sketches
0 1 2 3 4
Suggestions for improvement: