Performance Objectives:
(Things you will be able to learn...) and Criteria:(This is how well it has to be done...)
Instructions: Select a
score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness
and depth.
4= Demonstrates competency at a professional work level.
Research potential
target audiences by creating a list of specific qualities the
potential employer is looking for when hiring for a position.
0
1
2
3
4
Research and collect examples of well
designed self-promotion / leave behind designs to clarify
conclusions in design thinking by choosing examples that clearly
show the graphic design principles in action
0
1
2
3
4
Create a self-promotion / leave behind
design that...
expresses the personality or spirit of
you ("the graphic designer") through the creative
concept, imagery, materials used and typography
answers the question, "Why should
I hire this person?"
0
1
2
3
4
Communicate concept / composition using
thumbnail sketches that ...
Are fast and un-detailed
Drawn in proportion to the dimensions of
the finished piece
Conveys an entirely separate or different
creative concept
Shows emphasis, balance, rhythm, unity
Shows use of Gestalt principles: similarity,
proximity, continuation, closure, figure/ground
Conveys composition, sizing and position
Exhibits flexible visual thinking
Shows the relationship between graphic
elements
Shows general shapes of graphic elements
0
1
2
3
4
Develop creative design solutions that
demonstrate effective use of the elements and principles of design
by incorporating it into the 3 roughs of the self-promotion /
leave behind design
0
1
2
3
4
Communicate refined concept, detailed
composition and typographic formatting of the self-promotion /
leave behind design using tight roughs ...
Work off of one of
the previous thumbnail sketches
Draw in proportion or actual size
Convey type choice
Convey type size, spacing and leading
Indicate usage of color
Convey photographic or illustrative imagery
Create each rough an entirely different
creative concept
Hand draw roughs using pencil, felt tip
or colored pencil
0
1
2
3
4
Develop illustrative or photographic
images to incorporate through rough sketches
0
1
2
3
4
Assess your work
and make appropriate revisions by getting feedback through other
colleagues
