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GRDSN 223: Design Projects VI

Greeting Card

Performance Objectives: (Things you will be able to learn...) and Criteria: (This is how well it has to be done...)

Instructions: Select a score for each outcome below based on the following scale...
0= Clearly does not demonstrate competency.
1= Demonstrates basic understanding of competency.
2= Demonstrates clear understanding of competency.
3= Demonstrates competency with clarity, uniqueness and depth.
4= Demonstrates competency at a professional work level.

1. Meet deadline by delivering the roughs and final project on the stated date

2. Respect client's point of view by using appropriate language, speaking politely and asking questions when it is appropriate

0 1 2 3 4

3. Attend and participate in all client meetings by showing up on time and being prepared for work

0 1 2 3 4

4.Pay absolute attention to detail by...

  • checking letter spacing

  • checking spelling and grammar

  • checking punctuation

0 1 2 3 4

5. Follow oral and written communication by attending all meetings and checking email

    0 1 2 3 4

6. Act, speak and ask questions in a professional manner by...

  • looking as if you are prepared to work

  • speaking politely and respectfully of others and the work at hand

  • asking appropriate questions

  • having a positive attitude

  • having a sense of humor

0 1 2 3 4

7. Produce visual elements in the brochure that...

  • Represent the company, service or product in a positive way

  • Contain logo and layout that has a unique mood and personality

  • Present a clear information hierarchy

  • Demonstrate creative ways to combine type, color and imagery.

  • Present a logical flow of information from panel to panel

0 1 2 3 4

8. Deliver brochure files to the appropriate destination by placing the files on the server and in the correct folder

0 1 2 3 4

9. Craft each visual element in the brochure with an attention to detail by...

  • kerning type and setting the leading

  • crafting bezier curves accurately

  • not distorting imagery in the final piece

0 1 2 3 4

10. Incorporate all client information provided including all copy, logo and other elements supplied by the client

0 1 2 3 4

11. Maintain a positive attitude in the face of discouragement by looking at problems as an opportunity to learn something new

0 1 2 3 4

Suggestions for improvement: