Evaluation

The original design does communicate the purpose it's just really boring. The layout is bad, it is hard to read, definition could be smaller and grouped tighter.

 

I wanted to downplay the word and definition, but keep the same concept. I wanted to add some color and humor that reinforced the concept. The picture added value, spacial depth, shape, implied line. The text has been downsized as well, and seems more inviting.