Design Research

Anderson Mraz Design

1. Where is AMD located?

2. How many people make up AMD?

3. What is meant by 360° brand stewardship and which clients are examples of this stewardship?

4. In the article "The Language of Branding", what is meant by the term "conceptual noise"?

5. Review AMD's portfolio. List some of their clients:

6. Which portfolio pieces do you like best?

7. Which portfolio piec could you see yourself working on?

8 Are you interested in working at AMD?

9. If you answered "Yes" to question 8, What could you do to get AMD interested in you (be specific)?