Objective
My objective
was to create an annual report for Westpac, Australia's First Bank.
I was to create a theme and use imagery and fonts that would support that
theme.
Strategy
I researched
the outback and came up with images that would support the outback lifestyle.
I sepia toned my images to give an old, and rough feel. I feel this is
a very strong piece and that my theme is supported by my imagery, layouts
and font choice.
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