Objective

My objective was to create an annual report for Westpac, Australia's First Bank.  I was to create a theme and use imagery and fonts that would support that theme.

Strategy
I researched the outback and came up with images that would support the outback lifestyle.  I sepia toned my images to give an old, and rough feel. I feel this is a very strong piece and that my theme is supported by my imagery, layouts and font choice.