Objective

My goal for the Quantum logo was to convey the company as a positive solution to the concerns associated with the use of limited natural resources.   I wanted to show the company approaches each resource management situation hands on, and with real concerns for the environment in a creative and professional  manner. 

Strategy

When considering a shape to bring the aspects of conservation, high efficiency, and creativity I began with a sphere.  The sphere gave the link to the globe I was searching for, and the use of sharp curves completing the circle gave the logo motion, a sense of recycling, and creativity. The text style was chosen to emphasize the sophisticated shape of the Q and to add professionalism.  I chose the color, a mustard yellow with hints of green and brown to bring the following to the logo.  Yellow, the first color we see, is the most reflective color.  It gives the impression of something new, unanticipated.  The green combines this out of the ordinary company to the environment and reliability.  The incorporation of the color brown,  the neutral color of the stationary, and the black lettering of the logo add sophistication and inspire confidence.