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history

Kon Nichi Wa (Hello)

Welcome to Yoshinoya. Our company started a century ago in Tokyo, Japan. Mr. Eikichi Matsuda opened the first of many restaurants named after his boyhood neighborhood in Osaka, Yoshino-Cho.

Nearly eighty years later, we crossed the Pacific and brought our unique style of food to the United States. When we opened our first restaurant in Los Angeles on June 4, 1979, we had one goal: to change the way Americans thought about fast food. And why not? Yoshinoya's traditional Japanese cuisine offered a healthy, nutritious, and tasty alternative to burgers and pizza. Our original menu was simple, yet delicious with bowls of beef cooked in a savory blend of secret spices and served over a bed of steaming California rice. Over the years, we have opened restaurants across the world and expanded our menu. However, our commitment to bring you a delicious fast food alternative with an emphasis on value and service has never changed. After 100 years, our recipe for success is simple: give people good food served in a friendly environment. That's the Yoshinoya way. Over the years, we've perfected the recipe for our famous Yoshinoya Beef Bowl: we use USDA choice cuts of beef and simmer them in a light white wine broth to reduce fat, then season them with our own blend of select herbs and spices. What is the result of the painstaking process? It is a meal with half as much fat (gram for gram) as the leading fast food hamburgers, full of deliciously tender, full-flavored beef strips, savory onions, and fresh steamy rice. When we introduced our Chicken Bowl back in 1982, it was met with immediate success. Filled with grilled boneless teriyaki chicken, a variety of vegetables, and fresh, steamy rice, our regular Chicken Bowl not only satisfies your appetite, but also has added benefits: gram for gram, it has at least 33% fewer calories and 66% less fat than the leading fast food chicken sandwiches. That's good news!

Why settle for fast food when you can have Yoshinoya? The newest additions to the Yoshinoya menu are the Shrimp Tempura and Fish Tempura. We carefully prepare and mix our top-secret tempura batter, then cook each piece in cholesterol-free rice oil until it is light, flaky and golden brown. Served over steamed rice, with our flavorful tempura sauce and vegetables, including carrots, pumpkin, and kizami cabbage, our Shrimp and Fish Tempura Bowls are hard to resist. At Yoshinoya, we're building on some old traditions and creating some exciting, new ones. Our promise: great food with excellent value - served by fast, friendly people in a fun environment. We hope you'll stop by often, and enjoy the Yoshinoya difference!

Arigato (Thank you)

 

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features and benefits

  • Our signature items are our unique, tasty, juicy Teriyaki Chicken Bowl, Beef Bowl, or try both in our delicious Combo Bowl
  • Fast, friendly service
  • Reasonably priced Shrimp and Fish Tempura
  • Different from any other fast food chain concept - no one else offers this healthy, fresh, nutritious alternative to traditional fast foods
  • Outstanding clean restaurants
  • Healthy options such as skinless chicken with fresh vegetables over steamed rice or chicken salads
  • Conveniently located near your home or workplace. There are over 90 stores in California.
  • Very reasonable prices, especially when compared to other Japanese food restaurants
  • Established for over 100 years in Asia and 25 years in the USA
  • Food is freshly prepared, very satisfying and filling - no need for unhealthy snacking between meals
  • Food is as good, fresh and wholesome as home cooking
  • Visit Yoshinoya as a balanced nutritional change from a traditional unhealthy fast food diet
  • Lots of side orders available to please your taste: soups, pickles, salads, desserts, drinks
  • Convenient open hours, 24-hour service in some locations
  • Most stores offer drive-through option for your convenience
  • All orders are prepared freshly to your own specifications - hot!
  • Taste of the Orient in the West!
  • Unique, complete meal in a bowl