Objective
To create
three different sized animated banners to coordinate with a black and white
ad, yet to keep them similar enough through the different formats to make
branding apparent.
Strategy
I used the animated
clock image to show the passage of time which tied in with the black and
white ad. The colors are basic yet eye catching and the images and message
were simple enough that they could be seen without difficulty in a short
span of time. The similarity of the images and colors between the
three banners also make branding a definite possibility.
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