Scenario: You are a graphic designer working in a Advertising Agency. The account executive has given you the task of designing a black and white newspaper ad for an established client. The client wants to see 3 uniquely different concepts based on a benefit to the consumer.

Using standard ad specifications, the ad must measure 54 column inches. Copy and logo will be supplied by the client. The client will then sign off on one of the roughs for final production. A tight comprehensive that simulates the final newspaper ad will need to be developed and presented to the client.

You will work with your art director on research, idea exploration, and concept development. You will submit thumbnails to the art director, who will then choose 3 concepts to develop into 3 tight roughs. Once the roughs have been approved by the art director, the client will select one for the final comp.

In order to make sure that the job is scheduled appropriately, prints correctly and all electronic files are configured correctly you will be in close contact with the production manager.

The final comprehensive design will need to simulate the final printed project as closely as possible.

The client has asked that: 1) all files be delivered when the project is complete, 2) a PDF be created for archiving purposes and 3) a black and white sample be printed. The client will then sign off on one of the designs.

View project deadlines.

Step 1: Meet with your projects instructor.

1. Go to the bw newspaper ad project page and collect the project information:
   • Projects Course Syllabus
   • For activities planned for each class meeting, see the lesson plan for this project.
2. Print out a copy of the sign-off sheet
3. Schedule a meeting with the projects instructor, who will be your account executive for this project.

1. Go to the bw newspaper ad process page and collect the process information.
   • Process Course Syllabus
   • For activities planned for each class meeting, see the lesson plan for this project.
2. Schedule a meeting with the process instructor, who will be your art director for this project.
3. Complete project exercises:
   • Ad quiz
   • Mind Maps
     The Thinking section of mediumbold's website: Click on Visualizing Ideas and then choose Mind Maps
     from the pop-up window.
   • Become familiar with the elements of an ad.

1. Go to the bw newspaper ad technology page and collect the tech information.
   • Tech Course Syllabus
   • For activities planned for each class meeting, see the lesson plan for this project.
2. Schedule a meeting with the technology instructor, who will be your production manager for this project.
3. Determine prerequisite skills necessary to complete the project.
4. Complete project exercises:
   • Column Inches tutorial and worksheet
   • Understand how to control widows, orphans, and runts.
   • Logo exercise
   • Inlander ad: download exercise folder.
     NOTE: be sure to look at th READ ME file in the folder. It contains things
     you NEED to know.)
5. Use project resources:
   1. Spokesman-Review column sizes (PDF).
   2. Spokesman-Review page template (SIT).

1. Define the target audience.
2. Define the client need.
3. Collect examples of bw newspaper ad designs.

1. Create three different concepts for the bw newspaper ad design.
2. Sketch the bw newspaper ad design in thumbnail form.
3. Verify that your work meets thumbnail criteria.
4. Submit thumbnails to the art director for sign off / approval.

1. Develop roughs from thumbnails which were approved by the art director.
2. Rough layouts will be to size of the final bw newspaper ad and communicate more detail than the thumbnails.
3. Verify that your work meets roughs criteria.
4. Submit roughs to the art director for sign off / approval.

1. After the art director approves your roughs, meet with the client and present your designs.
2. The client will sign off and approve the design to be taken to final stage.

1. Determine the skills and steps needed to produce your design (digital strategy).
2. Discuss your digital strategy with the production manager.
3. Ask the production manager about any issues you are unsure of.
4. When it is clear that you understand how to produce your design correctly and efficiently, the production manager will sign off / approve your strategy.

1. Create all native files (raster and vector images) using Illustrator and Photoshop.
2. Assemble text and images using Adobe InDesign.
3. Conform to standard prepress criteria for all file preparation and type formatting.
4. Make backup copies of all files after each work session.
5. Print a black and white laser proof and check for correctness and accuracy.
6. Have "DIGITAL COMP CRITIQUE / PEER REVIEW" of your grayscale digital comp.
7. Make appropriate revisions.
8. Print color separations and check for correctness.
9. Make appropriate revisions.
10. Create a PDF version of the final design.
11. Copy all final documents to the server folder(s) specified by the client and production manager.
12. Make an appointment with your art director for sign off / approval.

1. Using the print preparation checklist have a "TECHNOLOGY PEER REVIEW" of your project files before meeting a lab instructor
2. Make an appointment with your lab instructor to sign off on the following:
   • hand in studio (lab) time sheet
   • show back up filing system
   • discuss file organization and naming conventions
   • discuss learning strategies
3. Verify:
   • Correct raster file sampling and preparation.
   • Correct vector file preparation.
   • Correct font choices and styles.
   • Correct color usage.
   • Complete service provider package
4. Submit the completed checklist to your lab instructor for approval/ sign-off.

1. Project should be linked up to the roster page provided.
2. Project should presented using the html template provided.
3. Client should receive all digital documents, composite pdf file on the server.

• Projects
• Process
• Technology
• Lab