|
Scenario: You are a graphic designer working in a Advertising Agency.
The account executive has given you the task of designing a black
and white newspaper ad for an established client. The client wants to see 3 uniquely different concepts
based on a benefit to the consumer.
Using standard ad specifications, the ad must measure
54 column inches. Copy and logo will be supplied by the client.
The client will then sign off on one of the roughs for final production.
A tight comprehensive that simulates the final newspaper ad will
need to be developed and presented to the client.
You will work with your art director on research,
idea exploration, and concept development. You will submit thumbnails
to the art director, who will then choose 3 concepts to develop
into 3 tight roughs. Once the roughs have been approved by the art
director, the client will select one for the final comp.
In order to make sure that the job is scheduled appropriately,
prints correctly and all electronic files are configured correctly
you will be in close contact with the production manager.
The final comprehensive design will need to simulate
the final printed project as closely as possible.
The client has asked that: 1) all files be delivered
when the project is complete, 2) a PDF be created for archiving
purposes and 3) a black and white sample be printed. The client
will then sign off on one of the designs.
View project deadlines.
Step 1: Meet with your projects instructor.
- Go to the bw
newspaper ad project page and collect the project information:
- Print out a copy of the sign-off
sheet
- Schedule a meeting with the projects instructor,
who will be your account executive for this project.
Step 2: Meet with your process instructor.
- Go to the bw
newspaper ad process page and collect the process information.
- Schedule a meeting with the process instructor,
who will be your art director for this project.
- Complete project exercises:
- Ad
quiz
- Mind
Maps
The Thinking section of mediumbold's website: Click
on Visualizing Ideas and then choose Mind Maps
from the pop-up window.
- Become familiar with the elements
of an ad.
Step 3: Meet with your technology instructor.
- Go to the bw
newspaper ad technology page and collect the tech information.
- Schedule a meeting with the technology instructor,
who will be your production manager for this project.
- Determine prerequisite skills necessary to
complete the project.
- Complete project exercises:
- Use project resources:
- Spokesman-Review column sizes (PDF).
- Spokesman-Review page template (SIT).
Step 4: Complete project research.
- Define the target audience.
- Define the client need.
- Collect examples of bw newspaper ad designs.
Step 5: Develop thumbnails
- Create three different concepts for the bw
newspaper ad design.
- Sketch the bw newspaper ad design in thumbnail
form.
- Verify that your work meets thumbnail criteria.
- Submit thumbnails to the art director for
sign off / approval.
Step 6: Develop rough layouts.
- Develop roughs from thumbnails which were
approved by the art director.
- Rough layouts will be to size of the final
bw newspaper ad and communicate more detail than the thumbnails.
- Verify that your work meets roughs criteria.
- Submit roughs to the art director for sign
off / approval.
Step 7: Submit rough layouts to the client.
- After the art director approves your roughs,
meet with the client and present your designs.
- The client will sign off and approve the design
to be taken to final stage.
Step 8: Meet with the production manager.
- Determine the skills and steps needed to produce
your design (digital strategy).
- Discuss your digital strategy with the production
manager.
- Ask the production manager about any issues
you are unsure of.
- When it is clear that you understand how to
produce your design correctly and efficiently, the production
manager will sign off / approve your strategy.
Step 9: Produce the digital comp.
- Create all native files (raster and vector
images) using Illustrator and Photoshop.
- Assemble text and images using Adobe InDesign.
- Conform to standard prepress criteria for
all file preparation and type formatting.
- Make backup copies of all files after each
work session.
- Print a black and white laser proof and check
for correctness and accuracy.
- Have "DIGITAL COMP CRITIQUE / PEER REVIEW"
of your grayscale digital comp.
- Make appropriate revisions.
- Print color separations and check for correctness.
- Make appropriate revisions.
- Create a PDF version of the final design.
- Copy all final documents to the server folder(s)
specified by the client and production manager.
- Make an appointment with your art director
for sign off / approval.
Step 10: Verify correct file preparation with your lab instructor.
- Using the print
preparation checklist have a "TECHNOLOGY PEER REVIEW"
of your project files before meeting a lab instructor
- Make an appointment with your lab instructor
to sign off on the following:
- hand in studio (lab) time
sheet
- show back up filing system
- discuss file organization and naming conventions
- discuss learning strategies
- Verify:
- Correct raster file sampling and preparation.
- Correct vector file preparation.
- Correct font choices and styles.
- Correct color usage.
- Complete service provider package
- Submit the completed checklist to your lab
instructor for approval/ sign-off.
Step 11: Submit final comp to the client for sign off / approval.
- Project should be linked up to the roster
page provided.
- Project should presented using the html template
provided.
- Client should receive all digital documents,
composite pdf file on the server.
Step 12: Fill out self-assessments: |