After reading the following information and researching industry publications you will be able to create a visual analogy or metaphor for a magazine cover design using a graphic, illustrative, photographic or typographic approach.

Scenario: You are a designer currently working on developing creative solutions for the Print Magazine Cover assignment. Your art director has asked that you create advertisements using a visual analogy or metaphor.

You will use the lab hours to run ideas past your lab instructor.

All artwork must be original (no clip art or stock photos allowed).

You will submit a cover design on Friday, June 5th with the specifications outlined at: www.printmag.com

Visual Analogy: A visual analogy is a comparison based on likeness or similarities.
(Usually, you see two things in one image.)

Visual Metaphor: A visual metaphor uses a visual that ordinarily identifies one thing to identify another.

Visual Analogy Examples:

Motorcycle parts are used to create an american flag (Jenelle Bafus, Student Project)

Tree branches are used to create fan blades. (Heidi Jantz, Student Project)

Portfolio symbols are used to create an eye. (Scott Zinn, Student Project)

A portfolio is used to create the end of an exclamation point. (Elizabeth Abshire, Student Project)

Pretzels used to designate a spinal cord (Ad promoting a Chiropractor)

Pleated lampshade compared to a skirt (Product ad for Lamp)

A mind to a beautiful machine (Ad promoting a College Fund)

Badbreath to an ashtray, fish or toilet breath (Ad promoting a mouth freshner)

The dash of a car is compared to a smile. (Michael Culton, Student Project)

Visual Metaphor Examples: (This stands for that.)
A photo of a Shar-Pei dog... stands for or designates... a wrinkled human face.
A photo of a pair of soft shoes... stands for or designates... two prescription pills.

Nurse shoes are used to designate painkillers (Ad for Shoes)

A road stands for a tattoo remover or cheese grater. (Ad promoting protective gear)

The grill is compared to a woman's smile or lips. (Student Project, Klay Arsenault)

Paper products compared to a loved one or baby. (Student Project, Karli Fairbanks)