Step one: Read Chapter 11: Advertising in Graphic Design Solutions.
Step two: Print out this page.
Step three: On the printout, answer the following questions and turn in to your process instructor to receive credit for this exercise.

1. What examples does the chapter give for the following:

• parity products/services:
  
  
• USP/USA products/services:

2. In an advertising agency, who are the members of a creative team?

3. Who supervises a creative team?

4. List the five elements most ads contain:

5. The chapter lists nine creative approaches. List four of them: