Scenario: You are a recent graduate of the SFCC Graphic Design Program. You have just received a google alert for a graphic design position. After responding to the request and calling the potential employer, you have been selected to interview for the position.
A leave-behind as the name suggests, is a part or sampling of a portfolio that is left with a potential employer or exhibitor after a meeting or interview. Leave-behinds can be anything from brochures, self-promotional flyers, creative packages with key portfolio elements, or printed images. Some leave-behinds are more elaborate and interactive, depending on time and budget allowances, such as an interactive and/or custom design.
Leave-behinds are typically used in advertising, design, photography and fine art, and is most often a single printed piece that depicts either a single piece from the portfolio or a collage of several portfolio pieces.
The goal of a leave-behind is to help the interviewer(s) remember the candidate and his/her work in the days follow the meeting and/or spark more interest from a potential employer or client one meets briefly in an elevator or at a party, for example. It also works in the same way a business card does, providing contact information to follow-up with.
As an alternative, a leave-behind is sometimes mailed to the potential client, employer, or interviewer(s) as opposed to physically leaving work with them.
You will work with your process instructor on research, idea exploration, and concept development.
1 | 2