Project Lesson Plan:
Black and White Newspaper Ad
Projects
Process
Technology
Week One - Jan. 03 - 07

First Meeting

Hand out 1st Project:
Black and White Ad Project

 

 

First Meeting:

  • Assign reading:
    • Advertising chapter
  • Advertising quiz
  • Assign ad research
  • Mind maps tutorial

 

Second Meeting

  • Grade ad quiz in class.
  • Review research
  • Define client need
  • Identify audience
  • Clarify objective
  • Review techniques for creative thinking
  • Mind maps exercise.
  • Clarify strategy
  • Review thumbnail criteria.

First Meeting:

  • Course overview 
  • Lab orientation
  • InDesign quiz
  • InDesign exercise 1
  • Column Inches worksheet

 

Second Meeting

  • Turn in InDesign exercise 1
  • Turn in Col. Inch worksheet
  • InDesign exercise 2
  • Ad thumbnails template
  • Logo exercise
Week Two - Jan. 10 - 14

Second Meeting

Answer questions in regards to Black and White Ad project

Third Meeting

Turn in thumbnails

Fourth Meeting

Assign Banner Ad research and Quiz

Develop Roughs

Third Meeting

  • Turn in InDesign exercise 2
  • Turn in logo exercise
  • Inlander ad exercise

     

Fourth Meeting

  • Turn in Inlander exercise
  • Review print checklist
  • Composite image in Photoshop
Week Three - Jan. 17 - 21

Third Meeting

Roughs Due for Black and White Ad (Jan. 21)

Hand out Banner Ad Project

 

 

Fifth Meeting

Roughs due

 

Sixth Meeting

New project discussion

Review banner ad quiz

Review banner ad research

 

 

 

Fifth Meeting

Gif animation exercise

  • Create motion
  • Create fade ins and fade outs

 

Sixth Meeting

Develop Comps

File Management (Checklist)
Project Lesson Plan:
Web Banner Ad
Projects
Process
Technology

 

Week Four - Jan. 24 - 28

Fourth Meeting

Final Due for Black and White Ad (Jan. 26th)

3 Banner Ad Thumbnail Templates Due

Hand out Menu Design Project

 

Seventh Meeting

Ad Comps Due

Menu Research

Banner Ad Thumbnails

 

Eighth Meeting

Menu Concepts

Banner Ad thumbnails Due

 

 

Seventh Meeting

Ad Comps Due

 

Eighth Meeting

Banner ad Production
Week Five - Jan. 31 - Feb 04    

Fifth Meeting

Web Banner Ads Due
(Feb. 2nd)

Ninth Meeting

MenuThumbnails due

 

Tenth Meeting

Portfolio Site Research

 

Ninth Meeting

Text Formatting-Tabs

 

Tenth Meeting

Text Formatting- Style Sheets

Week Six - Feb. 07 - 11    

Sixth Meeting

 

Hand out Online Portfolio Project

Eleventh Meeting

Menu Roughs due

 

Twelfth Meeting

Portfolio Thumbnails Due

Eleventh Meeting

Master Pages

 

Twelfth Meeting

Menu Production
Week Seven - Feb. 14 - 18    

Roughs Due for Menu Design

 

Thirteenth Meeting

Fourteenth Meeting

Menu Comps Due

Thirteenth Meeting

HTML Tables

Fourteenth Meeting

Site Navigation
Week Eight- Feb. 21 - 25    

Menu Design Due

 

 

Thirteenth Meeting

Fourteenth Meeting

Portfolio Roughs Due

Thirteenth Meeting

File Management/Optimization

Fourteenth Meeting

Portfolio Site Production
Week Nine - Feb. 24 - Mar. 04    

Roughs Due for Online Portfolio

 

Thirteenth Meeting

Quarter Review

Fourteenth Meeting

TBA

Thirteenth Meeting

Portfolio Site Production

Fourteenth Meeting

Portfolio Site Production
Week Ten- Mar. 07 - 11    
Business Etiquette: The Workplace and Social Situations

With less formal workplaces and more "business" seeming to take place in social situations, the lines of business etiquette have blurred. To  address this issue, the SFCC Graphic Design Department will be hosting  presentations by Terry Engleman, SFCC Management Department.

Terry will address students regarding topics ranging from dress codes, email, phone, to table manners.

SFCC Campus Wednesday, March 9th 8:30-9:30am and 11:00-12:00pm Bldg. 19 RM203.

 

 

 

Thirteenth Meeting

TBA

Fourteenth Meeting

Comps Due

Thirteenth Meeting

Portfolio Site Production

Fourteenth Meeting

Quarter Review
Week Eleven Mar. 14 - 18
Online Portfolio Project Due

Fifteenth Meeting

Quarter Review

Fifteenth Meeting

Checklist Signoff

Week Eleven Mar. 21 - 25
Finals Finals Finals