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Logo and Stationery Design

Scenario: You are a new student joining the graphic design program. Both faculty and your colleagues would like to know more about you. You will develop the following...

You are a graphic designer working for a graphic design studio. The account executive has a corporate client in need of an identity package. Your task is to develop...

1. A trademark

The client would like a logo that either...

a) contains the initial(s) and a symbol
Example: 1 2

b) contains an abstract symbol
Example: 1 2

c) is a wordmark
Example: 1 2

The client will apply the logo using various formats. The client has asked to see a black/white design and a two color version.

2. A stationery design
This stationery design should be incorporate two colors and include a business card, letterhead, and envelope. You will work with your art director on research, idea exploration, and concept development. The account executive would like to see 3 completely different concepts for the trademark and the stationery design to show to the client. Working with the Art Director and the Account Executive, the client will then sign off on one of the roughs for final production. In order to make sure that the job is scheduled appropriately, prints correctly and all electronic files are configured correctly you will be in close contact with the production manager. The final comprehensive design will need to simulate the final printed project as closely as possible. The client has asked that... 1) a web presentation be presented, 2) all digital files be supplied for future use.

Calendar

Step 1: Meet with your projects instructor.

  1. Go to the Logo and Stationery project page and collect the project information:

  2. Print out a copy of the sign-off sheet

  3. Schedule a meeting with the projects instructor, who will be your account executive for this project.

Step 2: Meet with your process instructor.

  1. Go to the Logo and Stationery process page and collect the process information. Process Course Syllabus.

2. Schedule a meeting with the process instructor, who will be your art director for this project.

Step 3: Meet with your technology instructor.

  1. Go to the Logo and Stationery technology page and collect the tech information.
    Tech Course Syllabus

2. Schedule a meeting with the technology instructor, who will be your production manager for this project.

3. Determine prerequisite skills necessary to complete the project.

Step 4: Complete project research.

  1. Define the target audience.

  2. Collect examples of logo and stationery designs.

Step 5: Develop thumbnails

  1. Create three different concepts for the logo and stationery design(s).

  2. Sketch the design in thumbnail form.

  3. Verify that your work meets thumbnail criteria.

  4. Submit thumbnails to the art director for sign off / approval.

Step 6: Develop rough layouts.

  1. Develop roughs from thumbnails which were approved by the art director.

  2. Rough layouts will be to size of the final stationery and communicate more detail than the thumbnails.

  3. Verify that your work meets roughs criteria.

A. The following text information is included ( in 9 or 10 pt type):

  • Letterhead
    Street address — City, State, Zip
    Phone No.
    Web URL

  • Envelope
    Street address — City, State, Zip

  • Card
    Street address — City, State, Zip
    Phone No.
    Web URL
    E-mail address
    Employee Name
    Employee title

B. The following are treated differently on EACH set:

  • Pantone colors

  • Layout/composition

  • Text type formatting:

    Typeface
    Alignment
    Leading
    Letterspacing
    Case

    Use of Objects:
    Shapes
    Rules/lines
    Watermarks

4. Submit roughs to the art director for sign off / approval.

Step 7: Submit rough layouts to the client.

  1. After the art director approves your roughs, meet with the client and present your designs.

  2. The client will sign off and approve the design to be taken to final stage.

Step 8: Meet with the production manager.

  1. Determine the skills and steps needed to produce your design (digital strategy).

  2. Discuss your digital strategy with the production manager.

  3. Ask the production manager about any issues you are unsure of.

  4. When it is clear that you understand how to produce your design correctly and efficiently, the production manager will sign off / approve your strategy.

Step 9: Produce the digital comp.

  1. Create all native files (raster and vector images) using Illustrator and Photoshop.

  2. Assemble text and images using Illustrator.

  3. Conform to standard prepress criteria for all file preparation and type formatting.

  4. Use the Pantone tutorial to add Pantone colors to your stationery comp.

  5. Make backup copies of all files after each work session.

  6. Print a black and white laser proof and check for correctness and accuracy.

  7. Have "DIGITAL COMP CRITIQUE / PEER REVIEW" of your grayscale digital comp.

  8. Make appropriate revisions.

  9. Print color separations and check for correctness.

  10. Make appropriate revisions.

Create a PDF version of the final design.

  1. Copy all final documents to the server folder(s) specified by the client and production manager.

  2. Make an appointment with your art director for sign off / approval.

Step 10: Verify correct file preparation with your lab instructor.

  1. Using the print preparation checklist have a "TECHNOLOGY PEER REVIEW" of your project files before meeting a lab instructor

  2. Make an appointment with your lab instructor to sign off on the following:

3 .Verify:

4. Submit the completed checklist to your lab instructor for approval/ sign-off

Step 11: Submit final documents to the client for sign off / approval.

  1. Project should be linked up to the html roster page provided

  2. Project should be presented using the html template provided

  3. A composite pdf file should be linked to the html document for review

  4. All digital documents required for a service provider should be on the server:

5. Submit Time sheet (lab hours)

6. Submit Print Preparation Checklist

Step 12: Fill out self-assessments

This step is required in order for your project to be considered complete. It is an opportunity for you to reflect on what you have learned and to identify areas which you could improve upon.

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