The Principles of Design


Emphasis      Unity      Balance     Rhythm  

 

Balance

Equal distribution of weight.

 

Visual weight

 

 

The two main type of balance are symmetrical and asymmetrical:

Symmetrical

Repeating colors, shapes, values, textures, or lines creates a visual relationship between elements, called correspondence.

Treating different elements in the same manner also ties them together. This is called continuity.

Asymmetrical

When and element is placed in a composition, it creates an implied horizontal and vertical axis at its top, bottom, center and sides. Aligning other elements to these axes creates a visual relationship which unifies them.

     
Implied axes
Align to an axis Unified alignment

 

 

Examples:
Click on the thumbnails for more information


 
 

 

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