Visual Analogy


 

Analogy: 1. [n] similarity in some respect between things that are otherwise dissimilar: "the operation of a computer presents an interesting analogy to the working of the brain".

 

A visual analogy adheres perfectly to the definition above, but strictly using visual forms.

Creating effective visual analogies can be approached in three steps:

  1. Identify similar shapes contained in unrelated objects or images (object A and object B).
  2. Create a single shape (object C) from objects A and B.
  3. Verify that the viewer can clearly identify both objects in the visual analogy.

Example:

The shape of the sun

can be compared to the shape of the dot in a lower case "i".


An obvious visual analogy might look like this:

 

Here are some examples of visual analogies in trademarks (which use an initial in the business name):

What does this analogy tell you about this person's profession?

Can you clearly see both the initial and the symbols?

 

What does the analogy tell you about the product this company manufactures?

Notice how the analogy shape has been simplified.

 

What does the analogy tell you about the product this company manufactures?

Notice how the choice of typeface makes the analogy easier to see.

 

More Examples: Click on the thumbnais for more information.

 

 


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